How Ganschow is leading customer-inspired data transformation at Aware Super
Aware Super s first head of data sciences and former NAB, Westpac marketing leaders details how she s working to build a data-driven approach across the superannuation firm
Data management, reporting and action are the holy trinity for Aware Super’s first group head of data sciences as the organisation works to build a data-driven capability that drives bigger rewards for members, employers and stakeholders.
Karen Ganschow joined Aware Super in the newly created role head of data sciences a little over 12 months ago. The former marketer has built up a raft of expertise in data-driven marketing and customer engagement, including two years with NAB as GM of consumer marketing and customer strategy, and more than five years as Westpac’s GM of customer relationship one-to-one and digital marketing leader.