Consumer Watch: Advertising board takes issue with Weighted Blanket claims
By Georgina Crouth
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Johannesburg - Stress and anxiety wearing you down? Then a weighted or gravity blanket is all you need to count sheep in no time. Because letâs be honest: Who sleeps well during a pandemic?
If you believe the marketing hype around them, weighted blankets are the newest, bestest thing in home treatments for anxiety, PTSD, colic, and even autism. Said to improve the mood as well as calm a restless body and mind, the blankets â weighted with a filling of micro beads â have been selling like hotcakes for years, at a starting price of around R799 each.
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app instead?
Board says it will rule even on advertising claims by companies that are not members.
By Liezl Human
15 Dec 2020 14:42
Image: Shutterstock
The Advertising Regulatory Board (ARB) has made it clear that it will rule against companies that make unproven medical claims, even if those companies are not members of the ARB.
ARB is a self-regulating authority, and its members join it voluntarily. There has been an ongoing debate dating back to the ARBâs predecessor, the Advertising Standards Authority (ASA), as to whether it can make rulings about the adverts of non-members.
The ARB replaced the Advertising Standards Authority (ASA) after the latter went into liquidation in 2018.
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