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When it comes to immune health, it is essential for brand owners to determine what type of immune support they’re trying to provide through a formulation.
Examples include:
a. A person thinks they may be coming down with a cold or flu they need something to stimulate immune response.
b. A person has a chronic immune weakness such as allergies, colds, flu, etc. they need something for long-term support of immune functionality.
c. A person has an autoimmune or overactive immune response they need something to modulate or even downregulate immune function.
d. A person has chronic inflammation such as joint pain, cardiovascular problems, etc. they need something to support the body’s response to inflammation (inflammation is an initial response by the immune system to potential harm from things such as physical trauma, bacteria, virus, etc.).