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BERLIN, May 6, 2021 /PRNewswire/
337 journalists were surveyed. The media representatives report their insights on the changing landscape of Public Relations, and reveal their best tips for startups on how to pitch them.
CEOpatra by artist Ewen Gur for PRontheGO
28% of journalists reported an increase of small business founders or startups directly reaching out to them in the so called trend of DIY PR .
34% of journalists actually prefer when the entrepreneur reaches out to them directly, instead of a PR consultant as the middle (wo)man. However, the majority of journalists don t mind as long as the pitch is relevant to their medium and audience.