These days, probably fewer children wish for a train set than in the past, preferring electronic wizardry. Perhaps model trains were never really for kids in the first place.
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The link is to what appears a genuine model-railway supplies retailer, and its catalogue does list various materials like Humbol Paints and other general products by names well-known in model-making. Though I sighed into the monitor when I saw they have listed gears as cogs , and offered no apparent purposes.
Nevertheless I agree with Jeff that whoever is using the Basset-Lowke name in the background, is merely cheapening it.
In this case it could also give very widely-distorted views of old-time engineering. Although the O-gauge Hornby and similar tin-plate train-sets were no more realistic than they should be, they did have passing resemblances to reality.