A wake-up call: why brands should be helping us get a good night s sleep thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Katie Mackay-Sinclair has been helping Ikea share the virtues of sleep for years. She says that for the future health of every single one of us, brands need to play a more positive role in our bedtime, not just cram our every waking moment full of more entertainment, products and experiences.