Hard to imagine now, but Toyota, Honda and Hyundai were once underdogs. Just as Jim Hall and Lee Iacocca were also up against impossible odds but won anyway.
Also, bad news continues for Lucid and BMW wants to sell way more EVs in the US in the back half of 2023 than it ever has, all in today's Morning Shift.
One of the biggest names in the automotive industry for several decades, Henry Ford II will remain an icon for some and a so-so leader of one of America’s largest carmakers for others. For what it’s worth, it was under his leadership that the Blue Oval rose to the heights of success, and launched some of the car models that lead the industry to this day.