Bolstering the Joyn streaming service and refocusing some of its content investments are key strategies for ProSiebenSat.1 as the company navigates challenging economic headwinds, Bert Habets, CEO, and Henrik Pabst, chief content officer at Seven.One Entertainment Group, told reporters at a press round table at MIPCOM.
Henrik Pabst, chief content officer of the Seven.One Entertainment Group and managing director of Seven.One Studios, explains the rationale for ProSiebenSat.1’s realignment, the focus on German content while not abandoning U.S. films and TV series and more.
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