India’s Hemp Horizons believes that a innovation approach combining the nutrition of hemp seeds with the wellness benefits of Ayurveda could hold the key to the sector appealing to a larger consumer base.
India’s Health Horizons has launched what it claims are the country’s first second-generation hemp-based products - a protein bar and a chocolate powder, with the firm remaining optimistic about growth despite slow-moving regulatory progress.
‘No industry left untouched’: India’s Hemp Horizons banking on food innovation amid vast growth potential Indian hemp specialist firm Hemp Horizons has predicted a 10x growth in the local industry and is gearing up its own food product innovations.
Hemp Horizons is one of the largest hemp contract manufacturing firms in India, and was one of the first to enter the industry back in 2017 when initial approvals of hemp under Ayurvedic regulations were passed.
According to the firm’s Founder Rohit Shah, the industry has already been seeing significant growth over the past few years, but he expects to see even more moving forward when the Food Safety and Standards Authority of India (FSSAI) passes regulations governing the use of hemp as food this year.