Start-up aims to help Kiwi SMEs export overseas
Helping Kiwi retailers and SMEs enter export markets, new start-up business Jetkrate will offer a small parcel, freight consolidation service which allows consumers to purchase goods from Kiwi businesses and have them sent overseas.
The new service aims to remove the need for intermediaries and replace the Daigou (personal shopper) channel which uses personal shoppers to purchase commodities from local retailers and ship them to customers in China as well as reduce the cost for freight for ex-pat Kiwis living overseas.
Jetkrate co-founder and former Fonterra executive, Varun Khetrapal, says the idea for the new service took two years to develop and stemmed from watching tourists at the airport fill their suitcases with infant formula and milk powder.