On the heels of its 2021 Mover Report, Zillow has launched “To Move Is To Grow,” a new digital ad campaign highlighting the emotional journeys of a homeowner weighing the risks of selling and a little girl moving to a new home. The ads will begin airing Wednesday with primetime placements on NBC alongside spots on HGTV, ESPN, Hulu, YouTube and Facebook.
“Moving is inherently about moving forward – letting go of the past and embracing life’s next chapter,” Zillow Chief Marketing Officer Aimee Johnson said in a prepared statement. “Our research shows more than 75 percent of recent movers were held back by emotional factors such as a fear of change, yet 80 percent of them said their most recent move was worth it.”