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So many small business owners have worked day and night to reimagine their business during the Covid-19 pandemic. They ve gone to great lengths and expense to keep their businesses afloat and struggled to keep their doors open and their employees and customers safe, all while navigating personal and professional challenges. I m more inspired than ever by their resilience and tenacity.
This past year, I ve talked with hundreds of small business owners, each facing challenges as a result of the pandemic. In Reno, Nevada, Playful Potter owner Jen Archery had to close her Ceramic Art Studio, so she created a website overnight and shipped ceramic kits to customers so they could entertain kids and have a creative outlet to make it through quarantine.