NEW YORK–(BUSINESS WIRE)–American Express (NYSE: AXP) and Resy today launched a national campaign with a simple message: Order In, Help Out. As part of the Order In, Help Out campaign American Express and Resy are rallying consumers across social media to make #TakeoutTuesday a weekly occurrence. In addition, to help encourage Card Members to order out, American Express is introducing new dining offers on many of its cards.
With more than half of restaurant owners in the U.S. seriously considering closing for good because of the pandemic, American Express and Resy are working to raise awareness about the positive impact of ordering takeout. According to the American Express Independent Restaurant Insight Study, 89% of small, independent restaurant owners say they depend on takeout orders to stay afloat. The study also estimated that the simple act of ordering takeout can generate, on average, more than $700 million in daily sales for the industry1.