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As we continue exploring commercial strategy s evolution, one discipline remains in its original form, Sales. Revenue Management and Marketing disciplines evolved with the coming of the information age, having to reinvent their skills around a world of technology that took the art out of revenue management and the creativity out of marketing. What was left? The science of analytics. Revenue Management no longer had to determine whether a weekend needed a two or three-night minimum length of stay because a computer algorithm that could analyze trends faster only required the human to confirm the data. Marketing was shamed from the pages of magazines because of an inability to prove its worth through a KPI.

Helms briscoeStrategy teamRevenue managementEvent managersSales managerSales managersCommercial strategyCommercial strategy team