With the mid-size, premium motorcycle segment witnessing stronger growth than ever before, market leader Royal Enfield may have to step-up its game. But which way are consumers likely to lean?
American bike-maker Harley Davidson recently launched X440 in partnership with Hero MotoCorp, a bike which is specifically made for the Indian market. Also launched recently was the Speed 400, a bike co-built by the British giant Triumph Motorcycles with Bajaj Auto. What makes it interesting is that these companies are tapping into a segment ruled by Royal Enfield in India. But why? Are companies expecting a rise in demand for the premium motorcycles in India? How will Harley straddle the premiumness and affordability in its brand identity and experience? Host Anirban Chowdhury gets all the answers from industry experts as he speaks with Rod Copes, Ex-President - Royal Enfield and Harley Davidson, Sirish Chandran of Project GTO Publishing, Nikunj Sanghi of J.S. Fourwheel Motors, Harsh Man Rai of Helmet Stories, and Devesh Agrawal, a motorcycle enthusiast and Harley bike owner in the latest episode of The Morning Brief podcast. Tune in! Credits: Fatboy sound, Street 750 sound, X440 soun
4 Legendary Bikers Unite On Cruising Legends To Give Us Travel Goals indiatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiatimes.com Daily Mail and Mail on Sunday newspapers.
All four episodes of this travel series are now streaming.
17 Apr, 2021 - 11:14 AM IST | By indiantelevision.com Team
KOLKATA: MX Player is bringing back an award-winning travel show for another ride – Cruising Legends: Dawn Patrol will see four biking legends quench their thirst for wanderlust and undertake a journey to the easternmost part of India, Arunachal Pradesh, to witness the country’s first break of dawn. Top notch brands like BMW, Gopro, and Castrol 1 Ultimate have already come onboards as sponsors.
Produced by The Vibe Studio, all four episodes of this travel series are now available to binge on MX Player.
MX Player joins hands with BMW Motorrad, Castrol Power1 Ultimate & GoPro adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.