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The Advantage Travel Partnership, the UK’s largest consortium of independent travel agents has launched its new campaign, ‘Hello Suitcase’. The campaign aims to support Advantage members by giving them the confidence to sell during a continued period of uncertainty and as the travel industry recovers from the Coronavirus pandemic.
Recent booking data suggests that there is increasing demand among consumers to travel for this summer, especially among those who are fully vaccinated. However, the continued changes to traffic light updates and government restrictions is affecting confidence to book. In addition, as many travel agents haven’t themselves travelled during the pandemic their own confidence to book travel for their clients and the fear of having to cancel and rebook should a destination change category, especially at short notice has had a real impact.