/PRNewswire/ New soju brand Hello Soju partners with EDC Las Vegas in a 2-year deal to bring its soju seltzers to the world s largest dance music festival.
Jacqui Brugliera reported on the food and beverage scene at Coachella 2023, the hosts discussed whether #watertok is a faux controversy and riffed on several notable snacks and libations. We also meet Raffi Vartanian and Patrick Johnson, the co-founders of Ziba Foods, a mission-driven brand of Afghani-grown nuts, seeds and dried fruits that maintains an ethical supply chain from farm to bag.
The Hello Group (THG), an innovative, fully-fledged entertainment and multimedia holding company behind over 40 Billboard #1 chart hits and more than 70 golden and platinum records, is announcing the launch of Hello Soju, the world’s newest, premium soju brand, featuring its first official product, soju seltzer.