adidas at ISPO 2021: Moving with the EU’s Green Deal
Adrian Wilson
Adidas is on target to use 60% recycled polyester in all of its products globally this year, and to completely eliminate the use of virgin polyester by 2024.
8th February 2021
As a component of its long-term goal to achieve global climate neutrality for all of its products and across its entire supply chain by 2050, the sports giant has been collaborating with environmental organisation Parley for the Oceans since 2015 and in 2021 will produce 17 million pairs of shoes with recycled plastic waste collected from beaches and coastal regions, after making more than 15 million of them in 2020.
2020-12-23T09:00:00
Assessing the environmental cost of our quest to film the famous skaters perform the Bolero in nature underpinned our production, says Helena Braun
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