Betty appoints joint creative directors
All3Media-owned UK prodco Betty has hired Helen Cooke from rival Crackit and promoted David Harrison to be its joint creative directors.
Helen Cooke
Harrison has been upped from head of factual and formats and will be joined by Cooke in April. The pair replace Alex Menzies, who left the business in November.
Cooke is joining from Crackit, where she is head of non-scripted. She previously spent two years at Studio Ramsay as head of popular factual, where her credits included celebrity documentary format Born Famous and The Fantastical Factory of Curious Craft, both for Channel 4, plus fixed-rig show The Savoy and Gordon, Gino & Fred: Roadtrip, both for ITV.