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Toxic masculinity rapped by ad watchdog staff reporter > By staff reporter - 21 January 2021 - 10:06 The ad watchdog found no humour in a TV commercial targeted at “real
men”. Image: 123RF/BRENT HOFACKER
A depiction of a man who in effect buckles to the pressure of his peers to fit in is disturbing, says the Advertising Regulatory Board ordering a beer giant to immediately withdraw it.
A complaint was lodged by Aadila Agjee against Heineken SA on its marketing of Windhoek Lager.
The television commercial features two men having a video call, with one recalling how the other once asked for a slice of lime with the alcoholic beverage when they were in a bar. Actor Gerard Butler is seated at the bar. He turns around and says: “Hey, that’s a Windhoek. That’s 100% pure beer . You don’t need any . lime.” The second man takes a sip of the beer and clearly enjoys it. Butler says: “Keep it real, Joe.”
Beer brewer Heineken SA to cut jobs, put investments on ice Reuters > By Reuters - 20 January 2021 - 14:25 Heineken SA says it will trim jobs as a response to strict Covid-19 lockdown regulations which have seen alcohol sales being halted. Image: REUTERS/PAULO WHITAKER
The South African arm of Heineken will cut 70 jobs and put new investments on hold in the country due to the significant impact of bans on alcohol sales and COVID-19 trading restrictions, it said on Wednesday.
South Africa has recently banned alcohol sales for the third time as part of efforts to free up space for COVID-19 patients in hospitals burdened with alcohol-related injuries.