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There's a new trend among popular fashion brands: "eco friendly" collections. Organic cotton is everywhere this summer, but is the label just a marketing strategy?

Nordrhein westfalenViola wohlgemuthHeike hessSabine ferenschildKatrin wenzBremen cotton exchangeUn environment programmeInternational association of natural textile industryInstitute for economicsEarth germanyGlobal organic textile standardInternational associationNatural textile industryDetox my fashionGreen buttonSustainable fashion