Provided / BBQ Mountain Boys
The tastemakers now have an outdoor shoe collection and a gourmet burger restaurant.
The mountain coffee farmers have attracted nine million YouTube views and fans across Malaysia, Thailand, and Japan.
Deep in Indonesia s Lembang forest, row after row of coffee bushes dotted with red berries grows between pine trees. The plants are surrounded by leafy banana trees, willowy bamboo trees, and tuberous cassava plants.
While this forest may look as if it s running wild, it s been carefully curated by its new owners, friends Hedi Rusdian, 28, and Gianjar Saribanon, 40. The two men bought the land in 2014, built a cabin on its mountainside, and are now determined to bring a new face to coffee farming in Indonesia via their YouTube channel, which has been aptly named BBQ Mountain Boys.