A surge in retail investors in equity markets during the COVID-19 pandemic led to a proliferation of influencers pushing financial advice on social media platforms.
The new set of rules won't be applicable to proprietary funds of stock brokers and clearing members in any segment and stock brokers' proprietary funds deposited with clearing members in the capacity of a client.
SEBI prohibits investment advisors and research analysts from using technical jargon and making guaranteed return promises in their advertisements., Industry News, Times Now