Heaven Hill recently broke ground on a $135-million distillery in Bardstown, Kentucky, in a homecoming that pays tribute to the family-owned company’s original distillery that burned in a devastating fire in 1996.
Heaven Hill breaks ground on new $135 million Bardstown Distillery wtvq.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wtvq.com Daily Mail and Mail on Sunday newspapers.
2021 saw unprecedented transformation in new whiskey products, unique marketing, fundraising, distillery tourism growth, etc. What should be carried forward into 2022 though?
Whiskey tours are becoming just as popular as wine tours. Pixabay
With tourists flocking to distilleries in the United States, concerns about a pandemic hangover for Kentucky’s world-famous bourbon industry are quickly evaporating.
A US$19mil (RM79mil) tourist centre that Heaven Hill Distillery opened recently in the heart of the state’s bourbon country is already overflowing – with reservations filling up quickly to learn about whiskey-making and sample its spirits, including its flagship Evan Williams whiskey.
It’s a similar story for the numerous other distilleries in the region that last spring were temporarily closed to visitors due to the Covid-19 pandemic. More than a year later, the businesses are facing such overwhelming demand for tours that one industry official has started encouraging people to call ahead or check tour availability online before pulling off the highway.
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