The multinational personal care company’s Murad brand of skin care launched an editorial venture called Well Connected this month.
“Consumer awareness of wellness has skyrocketed in recent years and has only been accelerated by the pandemic,” says Dr Howard Murad, in a statement to the press.
The Well Connected site will feature content from doctors, scientists, and academics. And monthly guest editors will focus content around their particular topic of expertise: Sophia Amoruso will, for instance, focus on financial wellness, Candace Reels will curate content of inclusive wellness, and Dr Zion Ko will cover holistic skin wellness.
Michelle Shigemasa, CEO of Murad, describes the new content platform, saying,