Catalina and iHeartMedia Partnership is First to Deliver Podcast Measurement & Sales Attribution at Scale for CPG Brands
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ST. PETERSBURG, Fla., May 13, 2021 /PRNewswire/ Catalina, a leader in shopper intelligence and omni-channel media solutions that personalize the shopper journey, has formed a groundbreaking partnership with leading audio company and the No. 1 podcast publisher iHeartMedia, to measure and attribute the impact of podcast advertising on offline sales in physical stores, which continue to represent the majority of CPG purchases.
Together Catalina and iHeartMedia are now able to measure and attribute the impact of podcast advertising on in-store sales for CPG marketers.
Facebook post, morning drive co-host
Mary Walter announces sheâs done her last show with
Cumulus Mediaâs WMAL-FM, Washington, DC. Walter says the news that Cumulus is bringing its air personalities back from their home studios to the radio studios forced her to make a lifestyle choice. She writes, âBefore COVID I spent 4 years living in an apartment in MD, while my husband lived in NJ. Every Fri after the show, I would go back to my apartment (that had like 3 pieces of furniture), pack my car and drive the 4 hrs back to NJ. I’d get in, collapse and be in bed by 7p. Saturday was spent unpacking, doing laundry, housework and all the other âstuffâ that needs to be done. Sunday morning I would start show prepping, pack and then it was back in the car for the 4 hrs back down to MD. Plus I think it’s the only morning show in the country that starts at 5am instead of 6am and getting up at 3 wears you down. Add in that I missed every funeral, graduation