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Future of Media Explained podcast 10: Magazines in the metaverse
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Hearst UK events team building metaverse experience & virtual influencer
pressgazette.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pressgazette.co.uk Daily Mail and Mail on Sunday newspapers.
December 3, 2020
Virtual events, an industry which grew up in a matter of months during the pandemic, will continue to play a role even when a return to “physical” events is made possible, industry experts have said.
“Hybrid” is the buzzword for events in the post-pandemic age, with companies reluctant to give up the advantages gained through digital – e.g. larger audiences, easy access to big names and data insights – while also meeting the demand for face-to-face interaction.
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“I don’t think we’re ever going to go back to where we were before, in the sense that the product will be different. We’re never going to let go of that digital piece,” said Orson Francescone, managing director of FT Live, the Financial Times’ events arm.
Salon QP: victim of its own success?
WATCH SHOW
March 2020
Hearst Europe, publishing giant and owner of SalonQP, has cancelled the 10-year old event, which had become a major landmark on the watch calendar. There are indications that a fine watch showcase does not fare well in a consumer lifestyle setting.
Salon QP: victim of its own success?
WATCH SHOW
March 2020
Hearst Europe, publishing giant and owner of SalonQP, has cancelled the 10-year old event, which had become a major landmark on the watch calendar. There are indications that a fine watch showcase does not fare well in a consumer lifestyle setting.