Now Near Next â The Latest View from OOH
January 8, 2021
Assessing Media Impact
The new year has certainly begun with a familiar set of challenges for the OOH sector as full level 5 restrictions are implemented across the country. Although we find ourselves under similar limitations as March/April 2020, our understanding of audience behaviour in these circumstances its utterly different now and we will continue to provide relevant data and insights for OOH advertisers and planners on these pages in the months ahead.
This is a pivotal moment for brands. The reality of a vaccine roll-out means the light at the end of the tunnel is now visible, there are significant opportunities to grow share of voice, project stability and re-position for success in the coming year.