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THE e-commerce industry has continued to flourish in recent years. According to the Department of Statistics Malaysia (DOSM), the country’s e-commerce revenue has increased 23.1% year-on-year (y-o-y) to RM801.2bil in the first nine months in 2021. With the steady acceleration and growth of e-commerce in Malaysia and the region, there has been a rising number of women business owners that are trailblazing the entrepreneurial path and contributing to the nation’s digital economy.