cnn s gone the first tv interview with the maker of the ads. i spoke with its president evan fineberg. many calls these creepy and scary. senator patty murray calls they deplorable and sexist. what s your response? i want well, frankly obama care is creepy and scary for my generation. reporter: feinberg also says the health exchanges where people go to buy private policies will get too much of customers private data. that information will span from private information such as tax information and personal financial information, but it s going to also be health status pieces of information, such as whether or not i m sexually active. reporter: senior administration officials have told cnn the exchanges will get some financial information, but not your medical history, except your age and whether you smoke. feinberg says countered to president obama s remark, generations opportunities but there s also controversy over who s backing these ads.