We are in midtown manhattan where branding and marketing is a big business. What did you learn about nike and microsoft, starbucks . Guest its great to be with you and to have this time. When i was writing a logo it came out at the beginning of 2000, soso it is almost exactly 20yearsold and when i was researching it for years before that, it was a period where a lot is changing in the corporate world and there was a full blown lifestyle brand that we all take now, but these were companies that for the first astime were declaring the busins model wasnt to sell products but did so ideas or the sense of belonging that they could then extend into kind of selfimposed branded cocoons and so everything as long as it was branded this logo. So nike was the first one to do this. They didnt ever own their factories in it and the main thing i learned when i was researching is that there was a relationship between this aggressive kind of marketing that was constantly sort of trolling thely Youth Cu
Telling author naomi klein. Her books on economics and Public Policy include the shock doctrine, and the recently on fire. The burning case for Green New Deal. Thank you for joining us and in the studios in new york. But tv we are in manhattan. We are running in marketing this business. Let me begin with your book no logo, when did you learn about nike. Microsoft and starbucks and branding. It is great to be with you and to have this time. So when i was writing the logo, became out at the very beginning of 2000 so it is almost exactly 20 years old. And i when i researching, four years before that, it was a period where i was changing the corporate world. You had the first kind of fullblown lifestyle brands. An idea that we all take for granted now but these were companies that for the first time, were declaring that their Business Model was not sell products but to sell ideas, lifestyle says of belonging and that they could then extend into kind of selff closed granted cocoons. The sor
Of ways that it can have an impact, both on the hiring and employee side, as well as on the owner side. On the hiring side, setting standards for hiring contracts with vendors can set a high bar for companies that are receiving the Public Airways to live up to those sorts of standards on the structure that can impact the ownership side. Perverting competition. He surely set off structures that allow for small women and minor minor owned businesses to create compete in the auctions. You may not have all the ideas but we are interested in finding out what other ideas can be brought forward and celebrate the chamber recently reinstating the Advisory Committee on diversity and digital empowerment. Those are the sorts of things we love to see at the fcc where stakeholders can come together and come up with other tactics to promote diversity. Thank you chairman, my time is up. , we hear from senator blackburn. Thank you mr. Chairman. I want to thank our witnesses for being here to talk about
Counted for over 50 percent of all did child fatalities the arned my masters degree. However the majority of farmers do not even graduate high school they drop out four times the national average. I am not alone for these are the same harrowing experiences i heard my parents and grandparents and also heard from other farmers throughout my career. Its experience approximate 3000 farm working children today each of them a life, person, part of our community. But would be even more heartbreaking as congress chooses to do nothing will be the same experience youre going to hear from children 20 years from now. Data clearly shows agriculture to the u. S. Child labor laws to the detriment of child farm workers which the majority are u. S. Citizens. The care act sponsored by representative cosponsored by many members of this committee will give children working agriculture the same workplace protection that every other working child is provided. The protect 12 yearolds from exploitation and re
Examine ways to improve safety conditions for youth would that that workon farms around americ. Today we are meeting to examine workplace detections for child farmworkers. Todays hearing represents the third in the series for spotlight workers that are all too often overlooked, neglected and exploited. The hearings have been invented to lift workers up and champion their causes. Each day hundreds of thousands many of whom come from low income migrant families risk their health and wellbeing while working on farms across the country. Child farmworkers should be able to rely on the basic workplace protections that are standard. Unfortunately, the nations labor law has left the child workers behind. While the fair standard laborers fact provides protections in the workforce, children working in the Agricultural Industry are either excluded from many of these protections were provided Legal Protections for example unlike other industries, child farmworkers can be assigned hazardous jobs fr