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FTC Warns Almost 700 Advertisers: Substantiate Your Claims or Face Civil Penalties | Manatt, Phelps & Phillips, LLP

The Federal Trade Commission (FTC) has put hundreds of advertisers on notice that they should avoid misleading consumers with ads that make product claims that cannot be substantiated..

Notice of Potential Penalties Sent by FTC to 670 Companies

Federal Trade Commission put approximately 670 advertisers on notice to avoid deceiving consumers with advertisements that make product claims that cannot be backed or substantiated. FTC noted that recipient inclusion does not suggest it has engaged deceptive unfair conduct

FTC issues friendly reminder to hundreds of brands to back up product claims

FTC issues friendly reminder to hundreds of brands to back up product claims
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