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Dear Alice… We're more than just a Greek yogurt company: Chobani launches new ad campaign

Featuring the strapline, ‘ Because how we eat today feeds tomorrow​,” the Dear Alice slot features a young woman (Alice) hosting an outdoor feast (with strategically placed Chobani products) on farmland that borders a futuristic utopian cityscape with flying wind turbines and robots that pick oranges, and then cuts to the interior of her house where we see a letter from her grandmother passing on the baton (family farm?) and reminding her that ‘ A business is only as good as its people, so treat them well.’​ ‘We’re more than a Greek yogurt company’​ The message Chobani wants viewers to come away with is that

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LIVEKINDLY Collective launches LikeMeat and Fry Family Food Co. at Sprouts

LIVEKINDLY Collective launches LikeMeat and Fry Family Food Co. at Sprouts Formed last year, LIVEKINDLY Collective had made its US retail debut at Sprouts Farmers Market locations nationwide where it has launched several products from its plant-based foods portfolio, including Like Chick n from LikeMeat and The Fry Family Food Co. s frozen meat alternatives. LIVEKINDLY Collective acquired LikeMeat and The Fry Family Food Co.​​ in 2020 as part of its expanding portfolio of plant-based food brands, which also includes Swedish brand Oumph! and UK-based No Meat.  Founded by Blue Horizon Group, LIVEKINDLY is on a global mission to change the food landscape and promote the consumption of plant-based foods with a focus on making plant-based chicken the most affordable protein in the world, LIVEKINDLY chairman and CEO Kees Krufythoff 

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Kerry flags 'impressive' health and environmental benefits of sugar reduction: 'Sugar exacts a large environmental toll'

Kerry flags ‘impressive’ health and environmental benefits of sugar reduction: ‘Sugar exacts a large environmental toll’ Taste and nutrition company Kerry has completed a life cycle assessment comparing the environmental impact of its Tastesense Sweet ingredient against the footprint of sugar. The result? “Reducing the consumption of sugar has impressive health and environmental benefits.” Most of us know that too much sugar is bad for our health. Numerous dietary surveys and mounting calls to reduce sugar intake – alongside regulatory action such as sugar taxes – have ensured that the link between cutting sugar and personal health is firmly established. The World Health Organization, for instance, suggests that free sugar consumption should be less than 10% of dairy energy intake and notes that further reducing free sugars to below 5% of energy intake would deliver additional health benefits.

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Better-life

'Customers are seeking more plant-based choices...' Starbucks adds Oatly oatmilk to menus nationwide

Starbucks is adding Oatly oat milk to menus across the US “at a time when customers are seeking more plant-based choices to incorporate into their daily routines. Starting tomorrow (March 2), Starbucks customers across the US will be offered Oatly oatmilk alongside the coffee giant s new spring menu.  The move follows regional roll-outs of Oatly oatmilk across the Mid-West and California, said Starbucks, which started offering soymilk in 1997, followed by coconutmilk in 2015 and almondmilk in 2016.   Its new beverage menu also features two new non-dairy beverages: Iced Brown Sugar Oatmilk Shaken Espresso; and Iced Chocolate Almondmilk Shaken Espresso. Also new to the permanent menu is the Chickpea Bites & Avocado Protein Box, a plant-based portable box offering 15g protein, featuring chickpea bites, snap peas, mini carrots, dried cranberry and nut mix, and avocado spread.

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Cutting out the middlecow: Israeli start-up Imagindairy on why lab-made milk will prove tastier and healthier than the real thing

Subscribe Cutting out the middlecow: Israeli start-up Imagindairy on why lab-made milk will prove tastier and healthier than the real thing By Oliver Morrison The trend of consumers – rightly or wrongly – seeking to cut down their dairy consumption for environmental and ethical reasons is a growing one, and food and beverage manufacturers smell an opportunity. Recent moves such as Oatly’s plans for a $10bn IPO and Sproud’s £4.8m fund raise​ highlight the disruptive potential of the as yet small but fashionable alt dairy and plant milk sector​. But these products, on top of some dubious health​ and environmental claims​, have a simple problem, says the founder and CEO of Imagindairy, Dr Eyal Afergan.

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