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Dave Cameron backs Hit management team & strategy despite ratings struggles
Southern Cross Austereo’s (SCA) chief content officer, Dave Cameron, said “of course” he backs the Hit Network’s leadership team and strategy, despite its mixed results across the country in the most recent radio ratings.
The Hit Network’s most troubled station remains Sydney’s 2DayFM, which had a 3.3% share overall and in Breakfast. Its Drive share is slightly higher at 4.1%. Fox FM in Melbourne had a 7.0% share overall, 6.8% in Breakfast and 7.9% in Drive. Adelaide’s SAFM had 7.9% overall, 8.6% in Breakfast and 9.1% in Drive. Brisbane’s B105 had a 9.2% share, 9.3% in Breakfast and 10.2% in Drive. Perth’s Mix 94.5, meanwhile, performed the best in terms of overall share, on 11.7%. Its Breakfast share was even higher – 12.7% – while in Drive it had 11.8%.
Hit Network attempts to lure listeners with $1 million Alphabucks giveaway
The Hit Network is ramping up its efforts to secure listeners across the country, announcing a $1 million prize for its Alphabucks competition.
Alphabucks launched on the network in 2017, and traditionally sees participants quizzed with 10 questions in 30 seconds. They need to answer all questions correctly with a specific letter. Each correct answer formerly scored them $100, with 10/10 correct answers sometimes scooping the prize pool up to $10,000.
This time, however, one winner of the competition will secure $1 million.
Hit Network listeners can register via Southern Cross Austereo’s (SCA) LiSTNR app and will have the chance to play on their local Hit Network.
Tomorrow’s the big day. Take a breath. It’s that time again. Survey 1 of a new calendar year.
In Survey 1 of 2020, there were some notable numbers movements – the ABC’s duo of Wendy Harmer and Robbie Buck, for example, had a bigger share in 10+ than Kyle Sandilands and Jackie ‘O’, an unusual, if unsustainable, phenomenon. In Melbourne, Christian O’Connell got back on top of FM Breakfast, and Robin Bailey’s revival at 97.3FM in Brisbane wasn’t enough to get the station to the top.
Despite the milestones, the survey wasn’t game-changing, and it was the disruption which would come later in the year which would define radio ratings in 2020. COVID-19 led to changes in consumer behaviour, job losses and stand-downs across the industry, and the pause of radio ratings.