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Designing products for regional preferences offers growth opportunity in meat-free, says Quorn The alternative protein pioneer says meat alternatives need to develop in line with regional preferences in order to gain global share.
Adam Kemsley, Head of New Product Development at Quorn Foods, told a Future Food-Tech webinar that although the faux meat market is still dwarfed by the $1.4 trillion global meat industry, the alternatives sector is rapidly accelerating into the zeitgeist.
“This marketplace is exploding,” he said.
“It’s grown so quickly, and it’s global. And the ways we worked today and yesterday aren’t going to be the same in the future.”
Dan Burn-Forti
Dirk Mischendahl s 1972 Bedford van was in the Trinity Leeds street food market in 2015 when a man stopped by and began insulting the quality of Northern Bloc s ice cream. In Italian. We d spray painted the van grey and white to show we weren t some posh, rolling hills ice cream, we were making it on an estate opposite a sex shop and a prison, says Mischendahl. We would make the ice cream at night, sell it in the day. We d forage for sorrel, source the strawberries. But the van wouldn t go faster than 30mph, it was always breaking down and we didn t really know what we were doing.