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Research shows that increased awareness of service and value benefits could have resulted in 22% more smartphone users with 5G-ready handsets upgrading to 5G subscriptions while one-in-five 5G users are already reducing Wi-Fi use on their phones indoors because of the benefits of 5G mobile connectivity. 5G is also beginning to trigger new user behaviours. In addition to reducing Wi-Fi use, early adopter 5G users also spend an average of two hours more on cloud gaming and one hour more on augmented reality (AR) apps per week compared to 4G users. However, while 5G users are satisfied with the speed, about 70% are dissatisfied with the availability of innovative services and new apps. Consumers say they are willing to pay 20 to 30% more for 5G plans bundled with digital service use cases.

Jasmeet singh sethiEricsson consumerlabHead of consumerlab at ericsson researchFive waysஜாஸ்மீட் சிங் சேதிஐந்து வழிகள்