Festive Marketing: While the great migration to get home to families is well known, the lunar new year celebrations also create some interesting categories, sub-categories and merchandising options that drive brand preference and brand conversions.
Mayor Eric Adams hosted a Lunar New Year celebration with the Asian American and Pacific Islander (AAPI) community in New York City, where they welcomed the Year of the Dragon. What happened: The reception was supposed to be held at Gracie Mansion, the official residence of New York City’s mayor, but had to be moved to the New York County Surrogate’s Courthouse in Manhattan on Thursday evening due to inclement weather. Among the attendees were New Yorkers, AAPI elected officials, including commissioner of the NYC Department of Small Business Services Kevin D. Kim, who delivered the opening speech at the event, and Asian international dignitaries from Vietnam, Korea, China and India.
Hong Kong's financial leaders greeted the Year of the Dragon with fanfare, optimistic that the auspicious zodiac sign will breathe some fire - or at least some life - into the city's beaten down stock market. "Hong Kong stocks posted positive returns in the past four Years of the Dragon," said Financial Secretary Paul Chan Mo-po during a ceremony organised by bourse operator Hong Kong Exchanges and Clearing (HKEX) on Wednesday to mark the first day of trading day of the Lunar New Year. Chan said
On Sunday, 11 February 2024, the jubilant atmosphere filled Australia's oldest Chinatown, marking the largest Chinese Lunar New Year celebration in Melbourne. Families and friends united to welcome the Year of the Dragon, celebrating with the rich food, music, art, and culture of Melbourne's Chinese and Asian communities.