to put out counter messaging that is actively harmful in our fight against this pandemic. i now here s something to keep in mind.w the anti-vaxxers and the covid deniers don t have to be right to convince people. they can say whatever they want about this virus or any other virus. it doesn t have to be true. so long as the people listening to them buy it. and they are. but public health officials don t have that luxury.d their currency is based on trust. at the end of the day, they have to get this right.on they have to strike the right balance to win over the american public. joining me now is hayes brown, an msnbc daily columnist and editor. dr. vin gupta. he sgu an msnbc medical contributor as well as pulmonologist and global health policy expert. and dr. kristen watson, public health expert from the johns hopkins center for public security decision science and f risk assessment. it s great to have all three of us with tus. this is an important creation to have and i like to have it