They are numbers for which any social media manager would die, and they re also the underpinning for a process which Davie Fogarty, the founder of the company behind The Oodie, Pupnaps, and five other e-commerce brands, believes can propel his company - Davie Group - on to the ASX within the next year. Mr Fogarty has a few failed tilts at business success under his belt. A Vietnamese roll shop, selling singlets and seasonings on the web - but along the way, crucially, he taught himself how to market and sell online. I ve always been into digital marketing and content creation. I learned all of the skills that were required to launch an e-commerce business, he said.