Mumbai (Maharashtra) [India], December 6 (ANI/NewsVoir): The Kult App has launched in India bringing disruptive tech, hyper-personalisation and user-specific dermatologist insights to the beauty e-commerce space. Consumers will be able to buy a wide range of premium beauty, skincare and makeup products from a wide assortment of international brands with 2-hour deliveries in Mumbai and 2-day deliveries pan India. Founded by Karishma Singh, an investment banker turned beauty-tech entrepreneur, the Kult App was conceived to elevate the experience of beauty e-commerce for consumers, transforming the end-to-end process of discovery to delivery. Driven by an all-female workforce, the app is interactive, content driven, research-backed, and meticulously personalized to offer a seamless experience of content to commerce. "There was a tremendous opportunity to create a seamless experience that merged all touch points of discovery to delivery in an organic fashion. E-commerce needs to be be