Chennai (Tamil Nadu) [India], August 9 (ANI/NewsVoir): Chennai-based The Lip Balm Company has launched a lip balm which is a modern take on the traditionally scealluringnt of Jasmine flowers. The lip balm is for both men and women and has been launched to celebrate India's 75 years of Independence. Jasmine has always found its place in our tradition since time immemorial. Jasmine flowers are well known for their fragrance and have caused many a heart to flutter. Many women generally wear Jasmine flowers every day, especially in the evenings, as it creates a positive vibe due to its heavenly fragrance. Incidentally, the Jasmine grown in Madurai, Tamil Nadu has a GI tag and is exported to many countries. Keeping the heritage and tradition of Tamil Nadu in mind, The Lip Balm Company created this unique lip balm that promises to provide a sensorial feast to the lips. Dubbed as the Date Night Lip Balm, this jasmine-flavoured lip balm comes under three ranges - "Levitate" to sy