MADISON - Mayor Robert Conley, alongside Borough Council members, the Downtown Development Commission and the Madison Area Chamber of Commerce, extended congratulations to Bar Method Madison owner Gina Striffler and
Self Esteem Brands (SEB), the parent company of Anytime Fitness, The Bar Method, Basecamp Fitness and Waxing the City, with a mission to improve the self-esteem of the world, has acquired Stronger U, a digital, personalized nutrition-based health coaching services brand, for an undisclosed amount.