Darlie MY spotlights expectations placed on mums in heartwarming Mother s Day film Details 07 May 2021
Darlie Malaysia has released its first brand film for Mother s Day, moving away from its usual strategy of product promotions. Done in collaboration with FCB Malaysia, the film Expectations aims to show the story behind an authentic, confident smile as encapsulated by its tagline of Your smile shines . The film s central premise revolves around how a mother s role, which is hard enough, is made even more difficult by the burden of unfettered commentary and opinions. But whose expectations should really matter?
Hawley & Hazel Malaysia s marketing director Melissa Wong told