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The constraints of 2020 encouraged brands to be more creative.
02 Jan, 2021 - 12:02 PM IST | By indiantelevision.com Team
NEW DELHI: Twitter is a reflection of what’s happening in the world and what people are talking about. Over time brands across categories have leveraged Twitter’s ad offerings and influence to strengthen their presence among audiences. This year, as businesses pivoted to digital-first campaigns, Twitter emerged as an indispensable partner to launch something new and to connect with consumers. The constraints of 2020 encouraged brands to be more creative, thoughtful and personal, resulting in campaigns that warmed the heart and left people wanting more. Let’s look back at some brands and campaigns that stood out and made a difference with their Twitter salvos: