Coronavirus Briefing: Spring forward, spring break, hope springs eternal
prweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prweek.com Daily Mail and Mail on Sunday newspapers.
Coronavirus Briefing: Saluting the power of words, the power of women and the power of positive thinking
prweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prweek.com Daily Mail and Mail on Sunday newspapers.
Here’s a look at the “spiritual war” against masks currently being waged in Maine. My empathy tank is running low.
The takeaway: Clear the damn roads already. It’s time.
Source: Getty Images
The pain
It arrives in waves. “Rub some dirt on it” only gets you so far, because there’s no equivalent for psychic wounds.
I nodded so hard while reading this essay about pandemic-era parenting that I needed to ice my neck. I’ll ultimately be a better parent for having endured a year in close quarters with the little guys, but there have been some less than proud moments along the way.
How would you assess communications and messaging around the vaccine so far?
As with any emerging crisis, there really is no template or hard set of rules to follow when communicating with customers, staff or residents. Our guiding principle is to follow our values, and communicating about vaccination is no exception. For content, we primarily use the educational materials provided by ACHA/NCAL and the CDC. Our team then puts it through a “compassionate lens” by educating not mandating. The message is about how our team has the opportunity to make a major impact on the lives of those we serve and their own community. We do not brush over the seriousness of the situation. Instead, we hit it head-on.