Building on its "I Read the SCMP" campaign launched earlier this year, the South China Morning Post (SCMP) has unveiled a new initiative to bring to life the broad and deep relevance of the SCMP as part of its 120th anniversary celebration.
The South China Morning Post celebrates its 120th anniversary by unveiling a captivating new brand campaign to honour its readers, partners and the indomitable spirit of the people of Hong Kong
Across Asia, banks have recognized the need to embrace big data and artificial intelligence (AI) to remain competitive, utilizing data analytics and machine learning (ML) across a broad range of areas from personalized services and risk assessment, to fraud prevention and improving customer onboarding experiences.
Mox Bank names Haymans Fung as chief customer officer Details
Mox Bank has appointed Haymans Fung as chief customer officer, effective from 4 August 2021.
Fung replaces Peony Wu, who joined Accenture Interactive as managing director, marketing advisory lead for Greater China. In Fung s new position, she is responsible for building and enhancing the customer experience for Mox Bank, and her role covers brand proposition development, customer experience design, marketing and analytics.
Boasting more than 19 years of experience in building close connections between brands and customers, Fung believes in combining data with insights, using technology and creativity to create compelling customer propositions and brands. Prior to joining Mox, she spent nine years at Sun Life and AIA, focusing on making insurance services relevant and meaningful to the community. The first decade of her career was in advertising, working for global agencies such as Leo Burne