DDB NZ and industry veteran Chris Willingham joins R.M. Williams as CMO
June 9, 2021 5:00
R.M. Williams has tapped Chris Willingham to take on the vacant role of chief marketing officer at the iconic Australian brand.
Willingham moves into the retail industry, following almost 30 years in lengthy and varied career on the other side of the fence, most recently as managing director of DDB Aotearoa.
Chris Willingham
Confirming his move, DDB Worldwide CEO and NZ Chairman Marty O’Halloran thanked Willingham for his work over the past couple of years.
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“The problem with being the best in your field is that people want what you have. We were lucky to attract someone with Chris’ international experience. During his time with DDB Chris has been instrumental in winning and running a number of top clients. We’ll miss him and his passion for the business, and wish him best of luck in Australia.”
Audience Precision appoints Lisa Vorster to lead insights division
January 20, 2021 10:22
Media strategy consultancy and technology business Audience Precision has appointed senior strategy consultant Lisa Vorster as head of insights.
Vorster joins Audience Precision from consultancy roles at Mentor Marketing and Carat Perth and has more than 15 years’ experience as a marketing strategist, specialising in brand planning integration, client service, and communication channel strategy development.
Her experience includes lead strategist at Initiative Media Johannesburg, channel strategy lead for Mindshare in Johannesburg and channel strategy director at Notabene.
During these roles she has worked with many brands across a range of industries and for brands such as BMW, Colgate, Medicover, Unilever, Virgin Mobile and Xerox.
RM Williams pursues fresh media strategy
Iconic Australian brand brings on new local agency to help drive global media insights, strategy and execution
Recently returned to local hands, RM Williams has appointed a homegrown media agency to spearhead its global media buying, insights and strategy.
The Australian footwear, clothing and accessories manufacturer and retailer has selected Audience Precision to provide insights, global media strategy and offline media buying across 12 markets including Australia, the US, Canada, UK and several European markets. The competitive pitch and selection process involved four other agencies and comes on the back of the brand’s change in ownership.