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June 7 2021, 9:13 am | BY Ricki Green | 4 Comments
Today Australian Beef launches a new winter campaign via The Monkeys part of Accenture Interactive, with reigning world champion Javelin thrower, Kelsey Lee-Barber, by highlighting that beef is packed with protein and makes the greatest healthy meals, not only for athletes, but for everyday Aussies too.
The new TVC, directed by Trevor Clarence, imagines Olympian, Kelsey Lee-Barber and her younger brother Greg in an epic battle for the last piece of beef at the family dinner table. Is it a lifetime of training, years of hard work and sacrifice, all leading up to a medal shot at the Olympic Games? Or is it finally smashing your personal best at the local games arcade? In the ad we see that whatever your personal greatness, you can help feed it from the natural source of iron, protein and nutrients packed into delicious Aussie beef.
Australian Beef is a sponsor of Team Australia at the upcoming Olympic Games.
Aussie javelin throwing extraordinaire, Kelsey Lee-Barber, has teamed up with her little brother to pitch Australian Beef in a new spot from The Monkeys.
The brand is a sponsor of Australia’s Olympic teams and the campaign comes just weeks before the highly controversial Tokyo games are set to commence.
The 30-second spot features Kelsey and her brother Greg locked in a battle, fork to fork, over who gets the last piece of beef at dinner. For Kelsey, the protein punch means world records and legendary status among Aussie sportswomen. For her more ambitious brother, the succulent cut means the high score on Dance Dance Revolution and fame and glory among the nerds at the local arcade.
MLA taps into Olympic sentiment with 'Feed Your Greatness' beef campaign mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.