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KFC Big Bash League unveils colourful new campaign via Apparent
December 15, 2020 8:49
The KFC Big Bash launched for the 2020/21 season last week, and now the BBL has rolled out a new integrated campaign celebrating the game being ‘Made of moments’.
The new creative from Apparent aims to show off the family fun that the KFC Big Bash has to offer, with the bright colours of the teams incorporated throughout the campaign.
Apparent was appointed by Cricket Australia to manage its creative and media earlier in 2020.
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Apparent ECD Michelle Turchini said: “We wanted to show not only the thrill that comes from watching the elite players, but also the feeling in the stadium, capturing the summer night skies and spontaneous energy of the fans.”