Little Black Book, The Secret Little Agency’s Nicholas Ye, Mavis Neo, and Zara Kok demystify their campaign encouraging Singaporeans to celebrate their hawker heroes
Like many business owners in Singapore, food hawkers are in a tough spot. Most of them would rather not raise prices or reduce their portions, but the realities of rising inflation, rental costs and an increasingly volatile market, leave them with little choice, with them being sandwiched between hi